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Developing an Alpaca Business Strategy 

 

There are several factors that should be considered when developing a workable strategy for an alpaca breeding business. Keeping in mind that there are many ways to make money in this industry, the creativity you build into that strategy will play a part in the ultimate success of your business.

Some of the initial questions that should be considered are:
  • How much are you are comfortable investing:
       For stock?
       For facilities to run a livestock breeding business?
  • Will you replace existing income with business income?
  • If so, how much - all, half, etc., and When do you plan on making that transition?
  • How hard do you want to work to grow your business?
  • Can you be patient?
How much are you able to invest? How much are you willing to invest?
Initially, these two questions should be considered separately as the answers will become the essence of your business strategy. Once you have determined the level of financial commitment you are comfortable with, the next step is to figure out how to best use those dollars.


Foundation Stock
If you have chosen to breed alpacas you will need to further define your breeding strategy by choosing what type of foundation stock you will begin with. Begin by defining short term goals (i.e. 1-3 years) and long term goals (i.e. 4-7 years). By splitting this time frame you better be able to decide how you allocate your investment dollars. Remember that you can always redefine your long term goals as you achieve your short term goals.

Here are some examples of various approaches and things to consider with each approach:
  • Purchase fewer very high end animals. This approach emphasizes the creation a genetically high end herd. High end animals may potentially retain their value longer than lesser quality animals.
  • Purchase bred females. The number is then determined by your herd growth goals.
  • Purchase weanling females: Determined by both your growth and time goals, this approach often gives new breeders more time to become aquatinted with alpaca husbandry as they build their business.
  • Purchase lesser quality females usually at a lower price. This strategy may offer lower start up costs with an opportunity for genetic gain through breeding to higher quality males. However, it requires a higher outlay of cash for the services of superior males if genetic gain is to be achieved.

Facilities to run a livestock breeding business
If you don't currently own land on which to breed and raise livestock careful consideration to the proper facilities is an important factor in your overall strategy. How much land, buildings, fencing, water, and manure management are all things that require capitol investment and ultimately effect the allocation of dollars for breeding stock. *Don't forget to familiarize yourself with local zoning ordinances so you do not run into costly design requirements after you have purchased your new farm property.

Approaches to consider may be:

  • Setting up all infrastructure needs for long term growth up front. This approach may have benefit in maximizing Section 179 deprecation. (For more information consult with your accountant)
  • Fencing available pasture and/or building several smaller structures on an as needed basis. This approach retains more capitol for breeding stock.
  • The make due approach - using only available infrastructure until positive cash flow is available.

Replace existing income with business income
The level of effort and investment required to supplement existing income is completely different than it is to replace it. The investment level for an income replacement strategy is directly proportional to the amount of income that will need to be replaced. When working toward income replacement, planning for realistic herd growth numbers is critical - luck and fate can and do play a role in what is produced. A farm with 3 breeding females might have 3 female crias in year one, which translates into faster herd growth, or they might get 3 males.


Hard Work
Alpaca breeding is a wonderful and enjoyable business, but it also entails hard work and planning. Raising the alpacas is in fact the easy part. The work involved comes in terms of educating yourself about business, marketing and breeding, planning marketing strategies, budgeting, setting herd goals, setting up facilities, attending shows, educating and working with customers and hundreds of potential customers who never actually become customers, etc.


Patience

The alpaca business is NOT a get rich quick scheme. If you do not have the assets to purchase enough animals to immediately begin marketing and selling them, you must wait until you herd produces and grows. Most livestock breeding businesses take on average, 3-6 years to achieve profitability. US tax code is expressly written to take this into account. The same holds true with alpaca breeding. The time it takes for females to mature (approx. 2 years) and produce (one cria per year) which has in turn played a significant role in the 18+ years of industry price stability.

Although there are farms that do very well their first year or two, most spend several years building their herd, infrastructure, reputation and clientele. During this time many farms choose to diversify and supplement their incomes though support services to other breeders. Shearing, advertising and marketing services, selling finished goods and transport services are just a few ways to generate income inside the alpaca industry.

Alpaca breeding can be a viable source of income if you are willing to treat it as a business. Those that create a workable business strategy, business and marketing plans, and invest as any small business start-up would, greatly improve their chance of success.


Kim
Dougherty Creek Alpacas
Argyle, WI

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